Operator/Handset Customers

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Novarra to Provide Mobile Web Tranformation Services
to Yahoo!

Chicago, IL USA – July 24, 2007 – Novarra, the leading provider of next-generation mobile Internet platforms and services, announced today that Yahoo! has selected Novarra’s Vision™ server version 6.5 platform to provide web transformation for Yahoo!’s oneSearch service.  When a user clicks on a link to a Web site in a Yahoo! oneSearch result, Novarra’s Vision server platform transforms the Web site for the mobile phone.  The Vision platform provides a visually rich, fast and intuitive user experience for Web sites, across mobile phones, browsers and networks. 

Novarra’s Vision platform processes Web content to deliver a full, rich Internet experience on mass-market and high-tier handsets.  Built on open standards, the platform supports all deployed and new industry handsets and WAP, cHTML, and HTML browsers out of the box.  Commercially tested on hundreds of phones and browsers, web sites are automatically adapted for optimal presentation, usability and speed on handsets, supporting unique capabilities such as screen size, memory, and CPU.

“We leverage our deep expertise of mobile networks and handsets and offer robust, scalable platforms,” said Jayanthi Rangarajan, CEO of Novarra. “Our mass-market deployments across America, Europe and Asia have proven consumer satisfaction and steady growth.”

About Novarra Inc.
Novarra is the leading provider of high performance next-generation wireless platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the industry's first server-client architecture for web content transformation and network optimisation designed for mass-market, high volume mobile consumer deployments. Operators and content providers select Novarra's open standards-based platforms to deliver a superior mobile user experience for services like full rich web, search, premium portals and personalization.  Successful commercial deployments over 5 years on both 2.5G and 3G have established significant consumer satisfaction and uptake.

Novarra and Vision are trademarks of Novarra, Inc.
Yahoo! & Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their respective owners.

 
Contacts:

Annie Woodhead
Hotwire PR
annie.woodhead@hotwirepr.com
Tel. +44 (0) 207 608 4664

Doug Haslam
Topaz Partners
dhaslam@topazpartners.com
Tel. +1 781 404 2419
tbush@novarra.com